{"id":3278,"date":"2020-01-17T11:00:49","date_gmt":"2020-01-17T11:00:49","guid":{"rendered":"https:\/\/kpmadvisory.com.vn\/?p=3278"},"modified":"2023-08-04T14:38:58","modified_gmt":"2023-08-04T14:38:58","slug":"5-trends-for-vietnamese-retail-industry-in-the-future","status":"publish","type":"post","link":"https:\/\/kpm-as.com\/vi\/5-trends-for-vietnamese-retail-industry-in-the-future\/","title":{"rendered":"5 trends for Vietnamese retail industry in the future"},"content":{"rendered":"<p><span style=\"color: #000000; font-size: 110%;\">(TCT online) &#8211; K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t n\u00e0y v\u1eeba \u0111\u01b0\u1ee3c C\u00f4ng ty CP b\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) ti\u1ebfn h\u00e0nh v\u00e0 c\u00f4ng b\u1ed1 ng\u00e0y 10\/10 trong B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh b\u00e1n l\u1ebb n\u0103m 2019.<\/span><\/p>\n<div><span style=\"color: #000000; font-size: 110%;\">Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a Vietnam Report, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u00e3 tr\u1ea3i qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p (CAGR) trong giai \u0111o\u1ea1n 2013-2018 l\u00e0 10,97%. T\u1ed5ng doanh thu b\u00e1n l\u1ebb c\u0169ng d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 180 t\u1ef7 USD v\u00e0o n\u0103m 2020, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c t\u0103ng 26,6% t\u1eeb n\u0103m 2018. Tuy nhi\u00ean, s\u1ef1 tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c k\u00eanh b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng r\u1ea5t \u0111\u00e1ng l\u01b0u t\u00e2m trong th\u1eddi gian t\u1edbi. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, Vietnam Report \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t DN v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, qua \u0111\u00f3 cho th\u1ea5y c\u00f3 5 xu h\u01b0\u1edbng v\u1ec1 ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam th\u1eddi gian t\u1edbi.<br \/>\n<\/span><\/div>\n<div><span style=\"font-size: 110%;\"><span style=\"color: #000000;\"><span style=\"color: #000000;\"><br \/>\nTh\u1ee9 nh\u1ea5t, m\u1eb7c d\u00f9 ng\u00e0nh b\u00e1n l\u1ebb \u0111ang c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n r\u1ea5t l\u1edbn nh\u01b0ng \u0111i c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh r\u1ea5t kh\u1ed1c li\u1ec7t v\u1edbi s\u1ef1 \u201c\u0111\u1ed5 b\u1ed9\u201d c\u1ee7a nhi\u1ec1u DN n\u01b0\u1edbc ngo\u00e0i v\u00e0 c\u1ea3 trong n\u01b0\u1edbc, kh\u00f4ng \u00edt DN c\u1ea3 n\u1ed9i v\u00e0 ngo\u1ea1i \u0111\u00e3 bu\u1ed9c ph\u1ea3i r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng. Trong \u0111\u00f3, c\u00e1c DN n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 d\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ecb hi\u1ebfu v\u00e0 th\u00f3i quen ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p nh\u1eb1m c\u1ea1nh tranh v\u1edbi c\u00e1c DN trong n\u01b0\u1edbc.<\/span><\/span><span style=\"color: #000000;\">K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng c\u1ee7a Vietnam Report trong giai \u0111o\u1ea1n 8\/2018-8\/2019 c\u0169ng cho th\u1ea5y, top 3 DN \u0111\u1ea7u ng\u00e0nh c\u00f3 s\u1ef1 r\u01b0\u1ee3t \u0111u\u1ed5i s\u00e1t sao v\u1ec1 \u0111\u1ed9 ph\u1ee7 th\u00f4ng tin tr\u00ean 24 nh\u00f3m ch\u1ee7 \u0111\u1ec1. Trong kh\u1ea3o s\u00e1t, c\u00e1c DN b\u00e1n l\u1ebb do Vietnam Report th\u1ef1c hi\u1ec7n th\u00e1ng 9\/2019, c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u01b0\u1ee3c DN \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a DN to\u00e0n ng\u00e0nh n\u00f3i chung trong \u00edt nh\u1ea5t 3 n\u0103m t\u1edbi.<\/span><\/span><\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">X\u00e9t v\u1ec1 kinh nghi\u1ec7m ph\u00e1t tri\u1ec3n trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, DN Vi\u1ec7t s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n khi c\u1ea1nh tranh v\u1edbi c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i c\u00f3 m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i v\u00e0 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh. Tuy nhi\u00ean, c\u00e1c DN Vi\u1ec7t \u0111ang cho th\u1ea5y s\u1ee9c m\u1ea1nh trong l\u0129nh v\u1ef1c c\u1eeda h\u00e0ng ti\u1ec7n \u00edch. \u0110\u1eb7c bi\u1ec7t, th\u1eddi gian t\u1edbi khi th\u1ecb tr\u01b0\u1eddng \u1edf khu v\u1ef1c \u0111\u00f4 th\u1ecb \u0111ang d\u1ea7n tr\u1edf n\u00ean b\u00e3o h\u00f2a th\u00ec th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i s\u1ebd c\u1ea7n lan t\u1ecfa \u0111\u1ebfn c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n, n\u01a1i \u0111ang l\u00e0 \u201cm\u1ea3nh \u0111\u1ea5t\u201d \u0111\u1ea7y ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i. Khu v\u1ef1c n\u00f4ng th\u00f4n v\u1edbi g\u1ea7n 80% di\u1ec7n t\u00edch v\u00e0 \u0111ang chi\u1ebfm h\u01a1n 70% s\u1ed1 d\u00e2n Vi\u1ec7t Nam l\u00e0 m\u1ed9t quy m\u00f4 th\u1ecb tr\u01b0\u1eddng kh\u00e1 l\u1edbn v\u00e0 khu v\u1ef1c n\u00e0y \u0111ang c\u00f3 nhu c\u1ea7u mua s\u1eafm t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n do s\u1ef1 c\u1ea3i thi\u1ec7n thu nh\u1eadp nhanh ch\u00f3ng.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">Th\u1ee9 hai, m\u1eb7c d\u00f9 c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, nh\u01b0ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f3 s\u1ee9c th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng. Qua kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y, c\u00f3 \u0111\u1ebfn 98% s\u1ed1 DN b\u00e1n l\u1ebb cho r\u1eb1ng g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 doanh thu \u0111\u1ebfn t\u1eeb c\u00e1c c\u1eeda h\u00e0ng, \u0111\u1ea1i l\u00fd, ch\u1ec9 c\u00f3 kho\u1ea3ng 2% \u0111\u1ebfn t\u1eeb b\u00e1n h\u00e0ng qua k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y c\u0169ng l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng gia nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Th\u1ef1c t\u1ebf cho th\u1ea5y, trong n\u0103m 2018 v\u00e0 n\u1eeda \u0111\u1ea7u n\u0103m 2019, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn vi\u1ec7c m\u1edf m\u1edbi th\u00eam h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng ti\u1ec7n \u00edch, si\u00eau th\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng \u0111ang gia t\u0103ng t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn tr\u00ean \u0111\u1ecba b\u00e0n c\u1ea3 n\u01b0\u1edbc. Theo th\u1ed1ng k\u00ea, hi\u1ec7n th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam \u0111ang c\u00f3 h\u01a1n 3.000 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i (t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi hai n\u0103m tr\u01b0\u1edbc), h\u01a1n 8.000 khu ch\u1ee3 v\u00e0 2,2 tri\u1ec7u h\u1ed9 kinh doanh b\u00e1n l\u1ebb. D\u1ef1 ki\u1ebfn qu\u00fd IV\/2019 v\u00e0 trong c\u1ea3 n\u0103m 2020 nhi\u1ec1u DN v\u1eabn ti\u1ebfp t\u1ee5c xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n chu\u1ed7i h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea3 n\u01b0\u1edbc. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1c k\u00eanh ti\u00eau d\u00f9ng truy\u1ec1n th\u1ed1ng \u0111\u00e3 d\u1ea7n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">Th\u1ee9 ba, xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng th\u00e0nh t\u1ef1u c\u00e1ch m\u1ea1nh c\u00f4ng nghi\u1ec7p 4.0 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang bu\u1ed9c c\u00e1c DN b\u00e1n l\u1ebb ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 t\u1ed3n t\u1ea1i trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay. Tr\u00ean th\u1ef1c t\u1ebf, cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb \u0111ang \u00e2m th\u1ea7m di\u1ec5n ra v\u00e0 t\u1ea1o nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho Vi\u1ec7t Nam v\u1edbi nh\u1eefng thay \u0111\u1ed5i \u0111\u1ed9t ph\u00e1 t\u1eeb nh\u1eefng ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng, hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 s\u1ed1. K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report c\u0169ng cho th\u1ea5y, trong s\u1ed1 top 3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp nhi\u1ec1u nh\u1ea5t, c\u00e1c DN \u0111\u1ec1u nh\u1eafc \u0111\u1ebfn s\u1ef1 tham gia nhi\u1ec1u h\u01a1n c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. C\u00f2n theo c\u00e1c th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y c\u1ee7a Appota c\u00f4ng b\u1ed1, Vi\u1ec7t Nam \u0111ang n\u1eb1m trong top 20 n\u01b0\u1edbc c\u00f3 s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet cao nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi 49 tri\u1ec7u ng\u01b0\u1eddi k\u1ebft n\u1ed1i Internet. S\u1ed1 ng\u01b0\u1eddi ch\u1ec9 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 truy c\u1eadp Internet \u1edf Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 18-34 tu\u1ed5i, chi\u1ebfm t\u1ef7 l\u1ec7 r\u1ea5t cao so v\u1edbi t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ch\u1ec9 s\u1eed d\u1ee5ng m\u00e1y vi t\u00ednh ho\u1eb7c c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c. Kh\u00f4ng nh\u1eefng th\u1ebf Vi\u1ec7t Nam l\u00e0 n\u01b0\u1edbc \u0111\u01b0\u1ee3c bi\u1ebft c\u00f3 k\u1ebft n\u1ed1i di \u0111\u1ed9ng cao: 55% ng\u01b0\u1eddi Vi\u1ec7t s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 theo d\u1ef1 b\u00e1o, \u0111\u1ebfn n\u0103m 2020 c\u1ee9 10 ng\u01b0\u1eddi Vi\u1ec7t s\u1ebd c\u00f3 8 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng (Google APAC) v\u00e0 46% ng\u01b0\u1eddi s\u1edf h\u1eefu m\u00e1y t\u00ednh c\u00e1 nh\u00e2n. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 xu h\u01b0\u1edbng mua b\u00e1n online t\u1ea1i Vi\u1ec7t Nam n\u00f3i chung s\u1ebd ng\u00e0y m\u1ed9t gia t\u0103ng.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">Theo kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, trong c\u00e1c nh\u00f3m m\u1eb7t h\u00e0ng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 mua nh\u1ea5t thu\u1ed9c v\u1ec1 ba nh\u00f3m h\u00e0ng ch\u00ednh l\u00e0 \u0111\u1eb7t ch\u1ed7 du l\u1ecbch, v\u00e9 m\u00e1y bay, kh\u00e1ch s\u1ea1n (chi\u1ebfm t\u1ef7 l\u1ec7 54,4%); qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p (41,2%) v\u00e0 thi\u1ebft b\u1ecb \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh (38,2%).<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">Th\u1ee9 t\u01b0, xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 v\u00e0 M&amp;A trong ng\u00e0nh. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 khi ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 M&amp;A quy m\u00f4 l\u1edbn \u0111\u01b0\u1ee3c di\u1ec5n ra \u1edf Vi\u1ec7tNam th\u1eddi gian qua, \u0111i\u1ec3n h\u00ecnh nh\u01b0 c\u00e1c v\u1ee5 M&amp;A Metro Cash &amp; Cary Vi\u1ec7t Nam (g\u1ed3m 19 trung t\u00e2m v\u00e0 c\u00e1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n li\u00ean quan tr\u1ecb gi\u00e1 655 tri\u1ec7u Euro) v\u00e0 Big C Vi\u1ec7t Nam (32 si\u00eau th\u1ecb\/\u0111\u1ea1i si\u00eau th\u1ecb) \u2026 tr\u1ecb gi\u00e1 1,14 t\u1ef7 USD. B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng c\u0169ng ch\u1ee9ng ki\u1ebfn s\u1ef1 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc, \u0111i\u1ec3n h\u00ecnh l\u00e0 T\u1eadp \u0111o\u00e0n VinGroup \u0111\u00e3 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng M&amp;A v\u1edbi c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb n\u1ed5i ti\u1ebfng VinatexMart, OceanMart, Maximark v\u00e0 Fivimart; T\u1eadp \u0111o\u00e0n BRG v\u1edbi Intimex v\u00e0 Hapro; Saigon Co.op v\u1edbi chu\u1ed7i Auchan (Ph\u00e1p)\u2026Th\u1eddi gian t\u1edbi, Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng h\u1ea5p d\u1eabn M&amp;A trong khu v\u1ef1c v\u00e0 ch\u1eafc ch\u1eafn ng\u00e0nh b\u00e1n l\u1ebb s\u1ebd v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh thu h\u00fat d\u00f2ng v\u1ed1n t\u1eeb M&amp;A nhi\u1ec1u nh\u1ea5t.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report v\u1edbi c\u00e1c DN b\u00e1n l\u1ebb c\u0169ng cho th\u1ea5y, \u0111\u1ee9ng th\u1ee9 3 trong top 5 \u0111\u1ed9ng l\u1ef1c t\u1ea1o n\u00ean s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a DN trong th\u1eddi gian t\u1edbi l\u00e0 M&amp;A. Tuy nhi\u00ean, \u0111\u1ec3 th\u00e0nh c\u00f4ng, ngo\u00e0i v\u1ea5n \u0111\u1ec1 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t, DN kinh doanh ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o qu\u1ea3n tr\u1ecb t\u1ed1t v\u00e0 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn; \u0111\u1ed3ng th\u1eddi ph\u1ea3i bi\u1ebft ph\u1ea3i v\u01b0\u1ee3t qua ch\u00ednh m\u00ecnh, ph\u00e1t huy th\u1ebf m\u1ea1nh v\u1ec1 v\u0103n h\u00f3a, kinh nghi\u1ec7m v\u00e0 li\u00ean k\u1ebft.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">Th\u1ee9 n\u0103m, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb Vi\u1ec7t Nam ch\u01b0a \u0111\u1ee7 m\u1ea1nh. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh \u0111ang ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, th\u1ed1ng k\u00ea d\u1eef li\u1ec7u m\u00e3 h\u00f3a th\u00f4ng tin tr\u00ean truy\u1ec1n th\u00f4ng cho th\u1ea5y, c\u00e1c DN b\u00e1n l\u1ebb hi\u1ec7n v\u1eabn c\u00f2n r\u1ea5t h\u1ea1n ch\u1ebf xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng, (ch\u1ec9 26% s\u1ed1 DN \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ed1i thi\u1ec3u 1 l\u1ea7n\/tu\u1ea7n), v\u1edbi \u0111\u1ed9 bao ph\u1ee7 th\u00f4ng tin kh\u00e1 khi\u00eam t\u1ed1n (24,2% s\u1ed1 DN \u0111\u1ea1t 12\/24 nh\u00f3m ch\u1ee7 \u0111\u1ec1).<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">Theo d\u1ef1 b\u00e1o c\u1ee7a World Bank, chi ti\u00eau h\u1ed9 gia \u0111\u00ecnh s\u1ebd t\u0103ng trung b\u00ecnh 10,5%\/n\u0103m \u0111i k\u00e8m t\u1ed1c \u0111\u1ed9 gia t\u0103ng m\u1ea1nh m\u1ebd c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u. Hi\u1ec7n t\u1ea1i c\u00f3 kho\u1ea3ng 70% d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u1ec1 m\u1eb7t kinh t\u1ebf, trong \u0111\u00f3 c\u00f3 13% thu\u1ed9c t\u1ea7ng l\u1edbp trung l\u01b0u theo chu\u1ea9n th\u1ebf gi\u1edbi. C\u00e1c t\u1ea7ng l\u1edbp thu nh\u1eadp n\u00e0y \u0111ang t\u0103ng nhanh, kho\u1ea3ng 20%\/n\u0103m, trong giai \u0111o\u1ea1n 2010-2017. T\u00ednh t\u1eeb 2014, trung b\u00ecnh m\u1ed7i n\u0103m c\u00f3 1,5 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t Nam gia nh\u1eadp t\u1ea7ng l\u1edbp trung l\u01b0u, cho th\u1ea5y c\u00e1c h\u1ed9 gia \u0111\u00ecnh \u0111ang ti\u1ebfp t\u1ee5c leo l\u00ean b\u1eadc thang kinh t\u1ebf cao h\u01a1n sau khi tho\u00e1t ngh\u00e8o. T\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, c\u1ea3i thi\u1ec7n m\u1ee9c s\u1ed1ng v\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb trong th\u1eddi gian t\u1edbi.<\/span><\/p>\n<\/div>\n<div>\n<p><span style=\"color: #000000; font-size: 110%;\">Th\u00eam v\u00e0o \u0111\u00f3, Vi\u1ec7t Nam \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a trong nh\u00f3m nhanh nh\u1ea5t trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, do \u0111\u00f3 ng\u00e0nh b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd c\u00f2n r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng trong giai \u0111o\u1ea1n t\u1edbi. Tuy nhi\u00ean, c\u00e1c kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c \u0111\u1ebfn t\u1eeb nhu c\u1ea7u ti\u00eau d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c \u0111ang \u0111\u00f2i h\u1ecfi c\u00e1c DN ph\u1ea3i c\u00f3 c\u00e1c ch\u00ednh s\u00e1ch linh ho\u1ea1t nh\u1eb1m th\u00edch nghi v\u1edbi nh\u1eefng xu th\u1ebf c\u1ea1nh tranh d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 nh\u1eb1m ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 d\u00e2n s\u1ed1 tr\u1ebb nh\u01b0 Vi\u1ec7t Nam.<\/span><\/p>\n<\/div>\n<div style=\"text-align: right;\"><span style=\"color: #000000; font-size: 110%;\"><em><strong>Minh \u0110\u1ee9c<\/strong><\/em><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>(TCT online) &#8211; K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t n\u00e0y v\u1eeba \u0111\u01b0\u1ee3c C\u00f4ng ty CP b\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) ti\u1ebfn h\u00e0nh v\u00e0 c\u00f4ng b\u1ed1 ng\u00e0y 10\/10 trong B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh b\u00e1n l\u1ebb n\u0103m 2019. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a Vietnam Report, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ng\u00e0nh<\/p>","protected":false},"author":1,"featured_media":2313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[85],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/posts\/3278"}],"collection":[{"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/comments?post=3278"}],"version-history":[{"count":1,"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/posts\/3278\/revisions"}],"predecessor-version":[{"id":3279,"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/posts\/3278\/revisions\/3279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/media\/2313"}],"wp:attachment":[{"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/media?parent=3278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/categories?post=3278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kpm-as.com\/vi\/wp-json\/wp\/v2\/tags?post=3278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}